Barbie X Zara
Project Management, Fabrication, and Installation
NYC and Paris
May 2023
Partnering with Random Studio, FKB assisted in the creation of a captivating pop-up shop in the heart of both NYC and Paris, dedicated to celebrating the release of the Barbie movie and the exclusive launch of a new Barbie collection at Zara.
Through meticulous planning and creative execution, we seamlessly blended the world of Barbie with Zara's distinct style. The result was an immersive experience that harmonized nostalgia and contemporary fashion, inviting guests to explore the synergy between cherished childhood dreams and Zara's designs.
To ensure the overall success of this exciting collaboration, FKB and Random Studio implemented a comprehensive project management approach that emphasized effective coordination between diverse teams. Our project management team played a pivotal role in bridging the creative visions of Barbie and Zara, overseeing everything from conceptualization to execution. We established clear communication channels between the design, marketing, and logistical teams, ensuring that everyone remained aligned with the project's goals and timelines. Regular meetings and status updates were conducted to address any challenges promptly and find creative solutions that brought the concept to life. This seamless coordination, combined with our dedication to quality and innovation, was instrumental in delivering an unforgettable pop-up shop experience that resonated with visitors in both NYC and Paris.
The Barbie X Zara pop-up shop welcomed hundreds of visitors over its opening weekend, not only marking the collaboration but also embodying the essence of both brands, leaving a lasting impression on all attendees. FKB extends heartfelt gratitude to the Barbie Movie, Zara, and Random Studio teams for partnering on this exciting and captivating installation.
What People Are Saying
“Featuring life-sized sets from Barbie's universe in the movie, the pop-up stores offer screens projecting scenes that allow visitors to immerse themselves in Barbie's world.”
“Zara Unveils Capsule Collection and Two Strategic Pop-up Stores” - Fashion Network
“[It features] a human-scale set with a life-size fitting room and a vending machine full of Zara x Barbie products, as well as a series of…scenes of Barbie Land beyond the Dreamhouse”
“Step Into the Dreamy World of Barbie With Zara’s Latest Capsule Collection” - VMagazine