FARFETCH

Fabrication & Installation
Art Basel Miami Beach
December 2022

Partnering with Random Studio, FKB created an immersive experiential lounge for the global online luxury fashion retail platform FARFETCH at the Modern and Contemporary Art Fair as part of Art Basel Miami Beach 2022. Working closely with Random Studio, our team fabricated and installed a tradeshow-style room featuring innovative artificial intelligence technology to create unique image boards inspired by the style and fashion choices of guests.

The main draw of this high-end digital engagement space at Art Basel was the interactive digital screens positioned around the lounge, which used unique image recognition technology—created in partnership with Random Studio—to generate collages inspired by the personal style of each guest.

Utilizing FARFETCH’s database of high-end fashion retail imagery, users could then see a wide selection of pieces that complimented their individual fashion choices, available on FARFETCH.

This exclusive experience of fashion curation drew crowds throughout the weekend. Paired with FARFETCH’s 20th Anniversary Party for designer Esteban Cortázar celebrating his new line for FARFETCH Beat, the FARFETCH Immersive Lounge made this year’s fair a significant moment for this luxury fashion retailer.

FKB would like to extend a special thank you to Random Studio and FARFETCH for bringing our team in for this exciting installation. We are incredibly proud of the work we accomplished together to create an experience unlike anything else at Art Basel Miami Beach 2022.

The logo of Farfetch adorns a fabricated wall in the Farfetch Immersive Lounge at Art Basel Miami Beach 2022
A view of the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.
A view of the interactive screens in the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.
A view of the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.
FKB fabricated all counters and seating in the Farfetch Immersive Lounge at Art Basel Miami Beach 2022, including the framework for the reception desk pictured here.
FKB fabricated all counters and seating in the Farfetch Immersive Lounge at Art Basel Miami Beach 2022, including the framework for the reception desk pictured here.
The interactive screens around the Farfetch Immersive Lounge at Art Basel Miami Beach 2022 were supported by FKB-fabricated mounts, seen here.
The interactive screens around the Farfetch Immersive Lounge at Art Basel Miami Beach 2022 were supported by FKB-fabricated mounts, seen here.
FKB also fabricated, assembled, and installed walls around the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.
Each wall panel utilized LED technology and mixed materials to create the ombre effect throughout the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.
FKB fabricated, assembled, and installed light walls around the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.
FKB fabricated, assembled, and installed walls around the Farfetch Immersive Lounge at Art Basel Miami Beach 2022.