McLaren Formula One

Design, Fabrication, Installation
US Grand Prix
Austin, TX
2019

For a brand activation at the 2019 F1 US Grand Prix in Austin, Texas, FKB designed, fabricated, and installed a custom slot-car track. With custom sensors imbedded in the track and 12 speakers underneath it, an F1 engine noise follows each car around the track. Scenery elements were a combination of off-the-shelf and in-house designed and custom 3d printed assets all wired to light up at night.