Prime X The Boys FYC
Fabrication, Installation
Westfield Century City Mall - Los Angeles, CA
April 22 - 23, 2023
The FKB team developed, fabricated, and installed an immersive experience with Little Cinema for the Prime X The Boys FYC campaign at the Westfield Century City Mall in Los Angeles. Taking over the busiest area of the mall for a weekend in April, this unique activation utilized the extended-reality DreamCube system and an audio-visual experience created by Little Cinema to transport over 1200 visitors into the gritty and action-packed universe of the Emmy-nominated show.
Working closely with Little Cinema, our team was responsible for managing all technical aspects of the DreamCube system, a key component of the immersive experience, as well as the fabrication of the system itself. This involved creating a line item budget for all technical equipment, gear, and construction, as well as procuring and installing all technical equipment for the DreamCube system. Before activation, we also provided troubleshooting and technical support during the rehearsal period with Little Cinema’s team.
On the day of the activation, we loaded in and installed the Dream Cube at the venue and provided on-the-ground technical support. Additionally, we consulted on content creation and transferred the content into Rhino for Dream Cube ingestion, installed the Dream Cube fabric wrap, and ensured the safe storage of the Dream Cube after the activation.
The Prime X The Boys FYC campaign achieved success with 1,200 visitors to the installation and an estimated 40,000 views of the associated OOH billboards over the weekend. FKB would like to express our gratitude to all those who contributed to its success, and a special thank you to the Little Cinema team for providing us with the opportunity to collaborate on this exciting project.
Day-of photography provided by PopSocial / Tod Seelie; all other images courtesy FKB
What People Are Saying
“The experience is created by Emmy-nominated experiential agency Little Cinema and uses the extended-reality DreamCube platform fabricated by FKB.”
“Prime Video Presents 'THE BOYS' Immersive Experience” - Creepy Kingdom
“One-of-a-kind experience that will allow you to step into the gritty world controlled by Vought International and The Seven in vivid color, motion, custom animation, and soundscapes.”
“Immerse Yourself in the World of ‘The Boys’” - Nerds&Beyond