In 2018, Digitas Health approached our team to help create an interactive trade show booth environment that both raised awareness for dry eye syndrome, which affects up to 30 million Americans, and their new medication Xiidra that treats its signs and symptoms. To achieve this goal, our team stepped outside the typical trade show box to build an entirely immersive experience.

Complete with three free-standing display cases, an interactive “Discovery Wall,” a wall of embedded televisions, custom-fabricated dividers, and an LED-backlit map of the United States illustrating statistics about the disease, these innovative booths were designed to entice and entertain visitors while also educating them on how often dry eye goes untreated in America. To fabricate these unique structures, our team utilized 3D printers, laser cutters and a variety of precision welding techniques as well as a complex system that was used to control the interactive LED features of the booth. 

After our initial fabrication and installation in 2018, we completed repairs and upgrades to the model in 2019 and Digitas Health toured with it for another full year on the trade show circuit.